Article I hadnt noticed before seems to put into words a lot of the PhysX business model, except its about google and android(I hadnt seen it discussed before in this way).
http://search.slashdot.org/story/11/03/26/1716201/If-Search-Is-Googles-Castle-Android-Is-the-Moathttp://abovethecrowd.com/2011/03/24/freight-train-that-is-android/What the article doesnt mention is negative long term consequences to this trend(I am sure there are some, eg reduced choice etc). On the other hand, it is probably better to worry about today and let tomorrow take care of itself:-)
Perhaps not scorched the ground for 250 miles yet though:-)
David